Logo Savvy: Top Brand Design Firms Share their Naming and Identity Strategies
By Unknown Author.
Description
How to choose a name and create a catchy markAfter the business plan, the first step for any new company is choosing a name-a seemingly simple activity which can be extremely challenging. The next and equally challenging step is designing a logo that is eye catching, appropriate, and reflective of the chosen name of the business. Even for the seasoned designer, this is a remarkably difficult task.Logo Savvy will help readers understand how to define the right approach and achieve an innovative and unique solution for both the name and the logo design. Chapters showcase companies whose ident...
ISBN(s)
1592533043, 9781592533046
